You know, like “A billion dollars” in “ The Social Network.” The new campaign, which stars NBA legend Kevin Garnett with former NFL quarterback Mark Sanchez and fetures the tagline “If Sports Fans Built a Streaming Service,” is co-produced by Ryan Reynolds’ Maximum Effort Prods. We buy that part, but as one Fubo insider told IndieWire, it also just sounds a lot cooler. Watch 100+ live TV channels, thousands of on-demand titles and more on your TV, phone, tablet, computer and other devices. It’s a quote that means nothing, really, beyond the argument that saying and writing “Fubo” is less time consuming than saying and writing “FuboTV.” Also, as Fubo co-founder and CEO David Gandler said Tuesday, it’s the shorthand their customers were already using. fuboTV is the world’s only sports-focused live TV streaming service with top leagues and teams, plus popular shows, movies and news for the entire household. The rebrand “reflects the company’s emphasis on efficient growth,” a press release reads. The sports-centric live-tv streaming platform shall henceforth be known only as “Fubo,” the company announced Tuesday.
FuboTV is having its “The Facebook” moment.
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